Instagram announced that it will hide the like count of some users in the United States, and this is a small test conducted by Instagram. Others won’t be able to check how many likes a post got, however, the person who posted it will be able to check the likes.
Instagram’s CEO, Adam Mosseri believes that this new plan could hurt their business but all he want is the betterment of the users. “We will make decisions that hurt the business if they help people’s well-being and health” said Mosseri.
Mosseri added saying “We have to see how it affects how people feel about the platform, how it affects how they use the platform, how it affects the creator ecosystem.” at the Wired25 conference
He also pointed that he wanted to “reduce anxiety” and “reduce social comparison” among the users. Mosseri stated that “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.”
A new study by HypeAuditor reported by Social Media Today found that influencers unanimously saw their Like counts fall in countries where the hidden Like count test is being taken. The percentage of likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.
Initially Instagram began testing in Canada in the month of April and then later in July they expanded it to other countries like Ireland, Italy, Japan, Brazil, Australia, and New Zealand. It is also heard that Facebook has started the same test for some of it’s users in Australia.