Juul, an American electronic cigarette company, announced last week that it would put up the sale of all fruity flavored vape pods until the products are completely assessed by the FDA.
Mango, creme, fruit, and cucumber-flavored vape pods won’t be available for sale unless the company receives a formal approval from the Food and Drug Administration.
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” K.C. Crosthwaite the CEO of Juul said in a statement on Thursday.
The e-cigarettes have been heavily regulated after studies showed aggravated numbers of young people using the products. More than 1,000 people in the United States reported severe lung injuries after vaping, among which the majority falling ill after using products that had tetrahydrocannabinol (THC) in it. An evidence, however has not been found connecting Juul to the baffling lung injuries, but Centers for Disease Control and prevention has advised the users to stop the usage of vape until there is a clear evidence. However, Juul does not manufacture products containing THC, but illegal products containing THC can be used with Juul devices.
The Trump administration announced previously in September that it would ban all flavored vapes from the US market after these injuries aroused across the country. The vaping and e-cigarette products will be removed from the market until they’re FDA approved for the next few months.
“Not only is it a problem overall, but really specifically with respect for children,” Trump said “We may very well have to do something very, very strong about it.” Seems like the President is very very serious.
However, this doesn’t stop Juul from selling these flavors outside the U.S. The company said that it will try to get a scientific evidence to support the use of the flavoured products. It also pointed out that it will take a more stricter measure to combat underage usage after they faced several lawsuits, one among them being a parent who lost her child.