Twitter outlines new political advertisement policy

Twitter outlines new political advertisement policy

Twitter has laid out its new political advertisement policies that will prohibit ads that appeals for votes and financial support. The policy will also ban advocacy for or against any of those types of political content.The new policy will come into effect on November 22. 

In late October, Twitter had announced that it will ban political advertisements globally and the decision was taken based on morales and ethics claimed Twitter officials. “We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, the CEO of Twitter. 

Now weeks after that announcement, Twitter has outlined the details of its new advertisement policies. According to the new policy, Twitter will ban the promotion of political content and advertisements of any type from political figures like candidates, political parties and government officials, as reported by CNBC.

Twitter says it defines political advertising as referencing “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.” 

Vijay Gadde, Twitter’s Legal, Policy and Trust & Safety Lead said, “We’re moving very quickly here because we think that the timing is urgent,” adding that elections are coming up. “We’re also prepared that we’re going to make some mistakes and we’re going to have to learn and improve this policy over time”, said Gadde.

Twitter is also limiting on cause-based ads and also includes policies for news publishers.

Twitter’s new policy will also limit micro-targeting. The policy states that cause-based ads cannot be targeted by ZIP code or tailored audiences and may not include terms associated with prohibited advertisers or political content or affiliations. Also, publishers may advertise based on fact-based reporting, but cannot buy ads that advocate for or against a political candidate or any other banned topic. Publishers may not post a political endorsement as an ad.